Midhurst Granite: Brand Collateral
A coordinated collateral and advertising system that works from a customer review card to a roadside billboard.
- Stationery
- Rack cards
- Billboards
- Signage
Kaitlyn Beck, designer in Ontario
Thoughtful design for every part of your brand.
I am a designer with 12+ years of experience. I focus on branding, then carry that identity through websites, print, packaging, signage, social, and copywriting, so the same brand can show up clearly wherever people meet it.
Featured projects
Bringing your project to life
Sidelines Sports Bar
A menu and visual system that carries a lively, Nashville-inspired atmosphere into materials guests can navigate easily.
- Menu
- Category badges
- Social assets
OCD North
Branding, collateral, social media, and website design developed with OCD North over several years.
- Branding
- Print collateral
- Social media
- Website design
Umbrella Consulting
Design direction for web design and branding for an ERP consulting firm, making a complex service offering easier to explore.
- Design direction
- Web design
- Branding
The Art of Stone: Midhurst Granite × A. Lacroix Granit
A 38-page print catalogue showcasing Midhurst Granite’s selection and its expanded product line as a proud distributor of A. Lacroix Granit.
- 38-page catalogue
- Print with bleed
- Magazine format
Have a brand project in mind?
Tell me what you need. I will reply with clear next steps.
How I can help
Branding, carried through every medium
The identity comes first. Websites, print, packaging, signage, social, and writing are how that brand is communicated.
Brand Development
Identities and visual systems that stay consistent wherever a business is seen.
Website & Digital Design
Websites that carry the brand online and help people find what they need.
Print, Packaging & Signage
Physical pieces that carry the same brand into the places a business is seen in person.
Copywriting & Messaging
Clear writing for websites, campaigns, and product materials, so the words match the design.
Social Media & Campaigns
Social and campaign work that keeps a brand recognizable across posts and promotions.
Editorial Design
Catalogues, brochures, and guides when a business needs a longer printed piece with clear pacing.
How I work
Clear conversation, thoughtful design, a consistent brand
I start with the business: who you serve, what the brand needs to do, and how people will meet it. Then I design with that in mind, and I stay easy to reach as the work takes shape.
Collaboration is part of the job. I ask questions, share progress in plain language, and credit team work honestly. When a project involved other people, the case study says so.
A new website? A fresh direction? Let's talk.
Tell me what you need the work to do. I will reply with clear next steps.