Kaitlyn BeckBrand & web designer

WorkBranding, Print

Sidelines Sports Bar

Sidelines Sports Bar

A menu and visual system that carries a lively, Nashville-inspired atmosphere into materials guests can navigate easily.

FeaturedCompleted work
Guests at a wooden bar table with beer, cocktails, and baskets of popcorn on top of Sidelines Sports Bar paper menus with red section headings.

Project Overview

Sidelines Sports Bar pairs a lively, Nashville-inspired atmosphere with casual dining.

I worked on its visual system and menu, translating that energy into materials guests can read quickly at a busy table.

A phone held over a table of wings, showing a red Sidelines story for a dollar wing deal.
Dollar Wing Day story, presented as a mockup

Design Approach

Strong type, bold accents, and a consistent palette give the menu character while keeping food categories and pricing clear.

Menu hierarchy
Sections such as Appetizers, Loaded Fries, Handhelds, and Baskets are easy to scan.
Category graphics
Badges and headers add personality and call attention to featured items.
Flexible system
The visual treatment can carry into social and future collateral.
The food side of the Sidelines menu laid open: red script logo, sections for Appetizers, Loaded Fries, Handhelds, Signature Baskets, Sides, Dips, and Daily Specials, with a Dollar Wing Day badge and Happy Hour box.
Food menu, complete layout

Applications

  • Full restaurant menu and subsequent updates
  • Custom badges for promotions, combos, or pricing
  • Table tents for daily specials
  • Supporting social assets
  • Brand guidelines
Acrylic table tent on a bar listing Sidelines daily specials by weekday, with Happy Hour, Good Times On Tap, and Follow Us badges at the bottom, string lights blurred behind.
Daily specials table tent in the bar

Outcome

The menu makes a large offering easier to browse while carrying the energetic tone of the venue into a practical guest experience.

Overhead view of red baskets of chicken wings and fries on a wooden table covered with Sidelines paper menus and black logo coasters.
Menus in use on the table

More from this project

Select an image to view it at full size.

  • Sunday steins story, presented as a mockup

  • Bar menu, complete layout

  • Coaster, table tent, and menu on the bar

  • Menus on the table