Kaitlyn BeckBrand & web designer

WorkBranding, Print

Midhurst Granite: Brand Collateral

Midhurst Granite

A coordinated collateral and advertising system that works from a customer review card to a roadside billboard.

FeaturedCompleted work
Midhurst Granite stationery set in black and gold: a shopping bag and notebook reading Elevate Your Space with Canadian Granite, business cards, a folder, an envelope, and a product sheet on a dark stone surface.

Project Overview

Midhurst Granite needed brand materials that could work at many scales, from a card handed to a customer to a billboard seen across a street.

I designed a coordinated collateral and advertising system around the company’s stone products and local craftsmanship. This work is separate from The Art of Stone catalogue.

Black and white customer review cards scattered on dark granite: the front carries the Midhurst Granite logo, the back reads Your review makes a difference with a QR code and a thank-you message.
Customer review cards

Design Approach

Bold typography, a restrained black-and-gold palette, and stone-inspired textures connect the formats. Each piece balances a premium feel with a message sized for where it appears.

Street-level poster box on a tree-lined sidewalk showing the black Midhurst Granite advertisement: Elevate Your Space with Canadian Granite above the logo and four floating granite slabs.
Street poster, showing how the brand can continue further

Applications

Brand collateral

  • Customer review cards with QR codes
  • Rack cards and product brochures
  • Business cards, envelopes, and letterhead
  • Branded bags or packaging concepts
  • Door hanger advertisements

Advertising and signage

  • Large-format billboards, including the line “Elevate Your Space with Canadian Granite”
  • Yard and site signage
  • Poster and card directions that show how the brand can continue further
Roadside billboard against a blue sky: on black, four floating granite slabs beside the words Elevate Your Space with Canadian Granite and the Midhurst Granite logo.
Billboard

Outcome

The system carries a consistent identity from direct customer contact to large public displays, giving the company flexible materials for different settings.

A black Midhurst Granite door hanger on a gold handle of a dark door, reading Canadian Granite, with product buttons and a photograph of a stone walkway.
Door hanger advertisement

More from this project

Select an image to view it at full size.

  • Rack card, front

  • Rack card, back

  • Door hanger advertisement

  • Spot-gloss business cards, showing how the brand can continue further

  • Site sign, presented as a rendered mockup