Kaitlyn BeckBrand & web designer

WorkBranding, Websites & Digital

Walking in Trees Pet Care

Walking in Trees Pet Care (my own service business)

A brand and website for my pet-care business, designed to send new and returning pet parents to book through our pet portal.

Completed work
A laptop on a wood table showing the Walking in Trees homepage: a forest photograph of a dog, a heading about at-home pet care, and booking links.

Project Overview

Walking in Trees Pet Care is my own business. I designed the brand and the website that introduce the service and help pet parents book.

The site is built for both new clients and regulars. It explains the offering, then directs people to our booking pet portal.

A desktop computer on a bright desk showing a Walking in Trees page about drop-in visits, with a photograph of a dog by the water and three service listings below.
Services page, presented as a mockup

Design Approach

The website is organized around booking. Whether someone is meeting us for the first time or already walks with us, they should be able to get to a booking without hunting.

We did not build the booking pet portal. It is an existing tool we already use. I designed the site around that feature so Book Now and Log in send pet parents there.

Booking path
Book Now and Log in send new and returning pet parents to the existing pet portal.
New and regular clients
First-time visitors can learn about the service. Regulars have a direct path back in to book.
Brand on the site
The circle mark and wordmark carry through the pages so the booking path still feels like Walking in Trees.
A hand holding a phone on a forest path, showing a Walking in Trees page about pet-care packages above a dog walk pricing section.
Packages and booking, mobile

Logos and marks

Standalone artwork, shown at its own proportions. Photographs and mockups of the work in use appear elsewhere on this page.

  • Walking in Trees horizontal logo: a white tree mark in a dark teal circle beside the stacked words Walking In Trees.
    Primary logo
  • Walking in Trees circle mark: a white tree symbol centred on a dark teal circle.
    Circle mark
  • Walking in Trees tree mark in dark teal.
    Symbol

Applications

Branding

  • Logo, circle mark, and symbol

Website

  • Homepage, services, packages, and pricing pages
  • Book Now and Log in paths throughout the site

Booking

  • Direction to the existing pet portal for new and regular pet parents

I did not build the booking pet portal. The website is designed around that feature and sends people there to book.

A phone on a wood table beside a leash and keys, showing a Walking in Trees page of dog-walk pricing options.
Walk pricing, mobile

Outcome

Pet parents can understand the service and move on to book. Regulars have a straightforward way back in. The brand and the website work as one path to that portal.

A yellow Labrador on a sunlit forest path beside a tree trunk carrying the Walking in Trees mark and wordmark.
Wordmark in a forest setting