Kaitlyn BeckBrand & web designer

WorkBranding

Geneva Event Centre

Geneva Event Centre

Branding for a historic venue brought into contemporary use.

Completed work
A dark cinema auditorium facing a wide screen that reads GENEVA, Orillia’s Event Centre, in white letters over a faint ticket texture.
Identity on a cinema screen, presented as a mockup

Project Overview

Geneva Event Centre brings a historic venue into contemporary use. I worked on its logo and visual identity, developing a presentation that acknowledges its history while introducing it as an event space.

A light blue popcorn bag printed with GENEVA, Orillia’s Event Centre, and a black ticket graphic reading Admit One.
Concession bag, presented as a mockup

Design Approach

The work connects the venue’s character with a clear, contemporary presentation. The identity uses a confident sans-serif wordmark, ticket-inspired details, and a restrained black, white, and magenta palette that can move from a screen to a street column.

A street advertising column in front of a pale building, wrapped with the black-and-white GENEVA, Orillia’s Event Centre lockup and a magenta edge.
Street column, presented as a mockup

Applications

  • Logo and visual identity
  • Supporting materials shown here: concession bag, street column, night billboard, and square cards
A lit square billboard at night, framed by leaves, showing GENEVA, Orillia’s Event Centre, over a faded ticket photograph.
Night billboard, presented as a mockup

Outcome

The work gives Geneva Event Centre a connected visual identity for introducing the venue and its event offering.

A stack of square Geneva cards on black: a greyscale ticket photograph, the GENEVA wordmark, Orillia’s Event Centre, and a small teal ticket mark.
Square cards, presented as a mockup

More from this project

Select an image to view it at full size.

  • Wordmark exploration on a building wall, presented as a mockup

  • Script-and-sans lockup exploration, presented as a mockup

  • Arced lockup exploration, presented as a mockup

  • Ornamented lockup exploration, presented as a mockup

  • Square cards, bordered treatment

  • Square cards, magenta-rule treatment