WorkBranding, Websites & Digital
Umbrella Consulting
Umbrella Consulting
Design direction for web design and branding for an ERP consulting firm, making a complex service offering easier to explore.
My role: I provided design direction for the web design and branding. The work was collaborative with the Umbrella Consulting team.
Project Overview
Umbrella Consulting helps manufacturing and distribution businesses improve their systems through ERP consulting and related services.
I provided design direction for the website and branding, working with the client so the online presence reflected the quality and professionalism of their work.
Design Approach
The site needed to make a complex service offering easier to explore while giving prospective clients a clear picture of the team behind it.
- Content hierarchy
- Distinguish services, software solutions, industry expertise, and company information so each has a clear home.
- Visual presentation
- Give technical content a clear, polished setting rather than letting it read as a wall of text.
- Client collaboration
- Review and refine the direction with the team so the presentation stays accurate to how their business actually works.
Applications
- Design direction for web design and branding
- Layout and presentation of key website content
- Navigation and contact paths across the site
- Responsive website presentation where it was within my scope
Outcome
The redesigned site offers a clearer way to introduce Umbrella Consulting’s expertise and guide prospective clients toward the information they need.
More from this project
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Services, mobile