Kaitlyn BeckBrand & web designer

WorkBranding

Wild North Events

Wild North Events

A logo and brand direction with a Northern Ontario sense of place and the flexibility to represent many kinds of events.

Completed work
Social media banner: the white horizontal Wild North Events logo over a faded photograph of a speaker addressing seated guests, with a gold brush-stroke band along the bottom carrying the tagline Plan, Produce, Bring it to life.
Social media banner

Project Overview

Wild North Events needed a visual identity with a clear sense of place and enough flexibility to represent a range of events.

I developed the logo system and supporting brand direction around a Northern Ontario-inspired visual language, then carried it into social media graphics.

Social media banner: the white horizontal Wild North Events logo over a darkened photograph of a crowd with sparklers, with a gold brush-stroke band along the bottom carrying the tagline.
Second social media banner

Design Approach

The identity explores the relationship between letterforms and landscape while keeping the selected mark legible and adaptable. The final mark folds a mountain peak and a treeline into a WN monogram, paired with a clean geometric wordmark.

Logo exploration
Wordmarks and WN monograms tested different ways to integrate a treeline and horizon into the letterforms.
Northern cues
Trees and a mountain ridge connect the identity to place without requiring a literal landscape illustration.
Brand system
Colour, typography, and logo variations bring the chosen direction together into something the client can use consistently.
A light wood sign carved with the Wild North Events WN mark, a mountain peak, pine trees, and the WILD NORTH EVENTS wordmark.
Carved wood sign, presented as a mockup

Logos and marks

Standalone artwork, shown at its own proportions. Photographs and mockups of the work in use appear elsewhere on this page.

  • Wild North Events logo in black: a WN monogram with a mountain peak rising between the letters and pine trees along the outer strokes, above WILD NORTH in bold capitals and EVENTS in spaced letters between two rules.
    Primary logo
  • Wild North Events primary logo in black with the tagline PLAN, PRODUCE, BRING IT TO LIFE set in spaced capitals beneath it.
    Primary logo with tagline
  • The standalone Wild North Events WN mark in black, showing the mountain peak, brush-textured strokes, and pine trees in detail.
    Standalone mark
  • Wild North Events written in an energetic brush script, with EVENTS in spaced capitals between two rules beneath it, in black.
    Script wordmark, a secondary lockup for more casual applications
  • Wild North Events primary logo in gold.
    Primary logo, gold

Applications

  • Primary logo with WN monogram
  • Standalone WN mark
  • Script wordmark, with and without tagline
  • Tagline lockup: “Plan | Produce | Bring it to life”
  • Black, gold, and white versions
  • Social media banners
  • Event signage, stationery, and apparel mockups
A Wild North Events welcome table: a cream wall sign with the WN mark and wordmark, a black tote with a gold mark, and a stack of cream stationery with the logo.
Welcome table, presented as a mockup

Outcome

The identity gives Wild North Events a recognizable starting point for its event brand, with a mark that can work across different sizes and settings.

The back of a cream t-shirt printed with the Wild North Events logo, beside a black cap with a gold WN mark on a wood table.
Event apparel, presented as a mockup