Kaitlyn BeckBrand & web designer

WorkBranding, Websites & Digital

Modern Coats Painting

Modern Coats Painting

A logo, brand guidelines, and website design direction for a residential painting business.

Completed work
A desktop computer on a wood desk showing the Modern Coats Painting homepage: a living-room photograph, a short heading about the home, and consultation links.

Project Overview

Modern Coats Painting needed an identity that could carry from a logo into guidelines and a website.

I designed the logo and brand guidelines, and set the design direction for the website.

A brand-guidelines cover on sage green: the Modern Coats Painting wordmark, the words Brand Guidelines, and a wood cabinet with two ceramic vases.
Brand guidelines cover

Design Approach

The mark is a two-colour M that can stand alone or sit with the wordmark. The guidelines show how it appears on light, dark, and sage grounds so the identity stays consistent.

The website direction uses that same system to introduce the service and give visitors a clear next step.

Logo system
Stacked and horizontal lockups, plus a standalone mark and badge for small spaces.
Guidelines
Documented lockups, colour, and how the brand is introduced so it can be applied the same way each time.
Website direction
Homepage, services, and a colour-explorer path designed around the identity.
Four Modern Coats Painting lockups: stacked wordmark on cream, black, white, and sage grounds.
Lockups on light and dark grounds

Logos and marks

Standalone artwork, shown at its own proportions. Photographs and mockups of the work in use appear elsewhere on this page.

  • Modern Coats Painting horizontal logo: the two-colour M monogram beside MODERN in bold black letters and COATS PAINTING in lighter spaced capitals.
    Primary logo
  • Modern Coats Painting stacked logo: an M monogram in sage green and warm taupe above MODERN in bold black letters and COATS PAINTING in lighter spaced capitals.
    Stacked logo
  • Modern Coats Painting monogram: a geometric M in sage green and warm taupe.
    Mark, two-colour
  • Modern Coats Painting monogram in solid black.
    Mark, one-colour
  • Modern Coats Painting badge: the two-colour M monogram above the wordmark on a black square.
    Badge

Applications

Branding

  • Logo system with stacked, horizontal, mark, and badge variations

Guidelines

  • Brand guidelines covering lockups, colour, and brand introduction

Website

  • Design direction for the homepage, services, and a colour explorer
A laptop on a pale table showing a Modern Coats Painting services page: a heading and a grid of interior and exterior painting photographs.
Services, presented as a mockup

Outcome

The business has a consistent mark, documented guidelines, and a website direction that carries the same identity from the first page through to a clear next step.

A hand holding a phone that shows a Modern Coats Painting colour-explorer page: a heading, brand filters, and a grid of paint-colour swatches.
Colour explorer, mobile

More from this project

Select an image to view it at full size.

  • Brand introduction

  • Guidelines, quality page