Kaitlyn BeckBrand & web designer

WorkBranding, Print

Meraki Design Co.

Meraki Design Co.

A visual identity, brand guidelines, and business cards, with website direction and merchandise concepts for future use.

Completed work
Meraki Design Co. business cards on a wood surface: a stack of black cards with a gold-framed wordmark, and a white contact card.

Project Overview

Meraki Design Co. needed a visual identity that could carry across its business materials, digital presence, and future merchandise. I developed the logo and brand guidelines, designed business cards, and explored website direction and merchandise concepts.

A Meraki Design Co. brand guidelines page: a photograph of a living room over a short introduction headed Brand Philosophy.
Brand philosophy, from the guidelines

Design Approach

The work focused on building a cohesive foundation and showing how the identity could translate into different settings. Each application helped establish how the brand could look and feel beyond the logo.

Logo Design
Create a recognizable mark that works across print and digital formats.
Brand Guidelines
Document the visual direction to support consistent use.
Business Materials
Apply the identity to a clear, professional business card layout.
Future Applications
Explore how the brand could extend into a website and merchandise.
A Meraki Design Co. brand guidelines page showing four neutral colour swatches from white to near-black, with hex and CMYK values.
Colour palette, from the guidelines

Applications

  • Logo design
  • Brand guidelines
  • Business card design
  • Website visual direction
  • Merchandise concepts
A desktop computer on a light wood desk showing a Meraki Design Co. homepage concept.
Website concept, presented as a mockup

Outcome

The project gave Meraki Design Co. a defined identity, practical brand materials, and a direction for future applications. The guidelines provide a reference for consistency, while the website and merchandise concepts show how the brand can continue to develop.

A black hardcover book with the Meraki Design Co. wordmark and the line Authentic Custom Interiors on the cover.
Brand guidelines, presented as a mockup

More from this project

Select an image to view it at full size.

  • Our Philosophy, from the guidelines

  • Business cards

  • Mug concept, presented as a mockup

  • Logo safety space, from the guidelines