Kaitlyn BeckBrand & web designer

WorkBranding, Print

SocialSquared & Barrie Uncovered

SocialSquared and Barrie Uncovered

Dual-brand collateral for a digital marketing agency and its community publication, built to appear together or apart.

Completed work

My role: My broader Barrie Uncovered work includes local articles, business features, event guides, SEO content, and social posts. I did not design the publication’s entire website.

SocialSquared stationery laid out flat: patterned envelope liner, letterhead, navy presentation folder with the interlocking S mark, business cards with green accents, and a laptop showing the logo.

Project Overview

SocialSquared is a digital marketing agency, while Barrie Uncovered is its community-focused publication.

I created collateral that gives each brand a distinct personality while allowing the two to appear together at client meetings and live events.

A stack of dual-branded cards on a wooden tray, navy and red faces up, beside one card turned to show its two QR codes and the taglines for each brand.
QR business cards

Design Approach

A shared grid and consistent information hierarchy connect the pieces. Colour and tone distinguish the two brands: restrained navy and white for SocialSquared, and stronger red accents for Barrie Uncovered.

Dual-brand system
Each identity remains legible when both appear on one piece.
Practical use
QR codes, team credentials, and event passes are designed around how people actually use them.
Consistent production
Print and digital formats retain a coherent visual language.
Two dual-branded business cards: the front split diagonally between navy SocialSquared and red Barrie Uncovered panels, the back white with a QR code and web address for each brand.
Dual-brand QR business card, front and back

Applications

  • Letterhead, envelopes, and branded folders
  • Dual-branded QR business cards
  • Media team ID cards and event passes
  • Lanyards and staff credentials
  • Print-ready and digital collateral files
A Barrie Uncovered media-team badge on a white lanyard, hanging against a white hockey jersey with a blue maple leaf.
Media team tag, in use

Outcome

The collateral gives the agency and the publication a coordinated presence across business conversations and community coverage without erasing their different roles.

SocialSquared business card: a navy front with the logo, and a white back with the founder's contact details and a line inviting the reader to explore Barrie Uncovered, a division of SocialSquared.
SocialSquared card with the Barrie Uncovered cross-reference

More from this project

Select an image to view it at full size.

  • Media team tag, in a car

  • Media team tag, held

  • SocialSquared T-shirt, presented as a mockup

  • Media credential, presented as a mockup