WorkPrint, Branding

Muraca Group

A suite of real estate collateral that carries the brand from the first listing conversation through to closing.

Completed work

Project Overview

Muraca Group works across real estate sales, investment, renovation, and building.

I developed a suite of collateral that could carry its brand from the first listing conversation through property marketing and the closing experience.

A white listing post with a navy Muraca Group Sold sign and a rider for Peter Muraca, in front of a blurred house. — Sold sign, presented as a mockup

Design Approach

Clean typography, restrained colour, and repeatable layouts make different pieces feel connected while giving each one a practical purpose.

Information design: Listing packages and property sheets make details easy to scan.
Brand consistency: Signage, mail, and client materials share a recognizable visual system.
Personal touchpoints: Welcome-home cards leave room for a personal message and a review QR code.

A Muraca Group listing-packages brochure: open inside panels for Gold, Platinum, and Diamond tiers beside a black cover with a hand holding a small house model. — Listing packages brochure

Applications

Listing and marketing

Trifold packages explaining Gold, Platinum, and Diamond listing tiers
Property feature sheets
Direct-mail and Just Sold postcards

Signage

Open-house and sandwich-board signage
For Sale and Sold signs

Client touchpoints

Welcome-home cards
Business cards

A Muraca Group open-house sandwich board on a wood floor, navy with a gold house-and-pin mark and a phone number. — Open-house sandwich board

Outcome

The suite gives Muraca Group a coordinated set of tools for presenting properties and communicating with clients at different stages of the relationship.

A navy Welcome Home lawn sign on a white post in front of a cream Tudor-style house. — Welcome Home sign