Kaitlyn BeckBrand & web designer

WorkBranding, Print

Conrad Genier CPA

Conrad Genier CPA Professional Corporation

A professional, direct, and approachable identity for an accounting practice, applied to everyday business materials.

Completed work
Conrad Genier CPA business cards on a wooden desk: navy cards with the white wordmark and circular C mark, and a white card showing contact details with a blue accent.

Project Overview

Conrad Genier CPA Professional Corporation needed a visual identity suited to an accounting practice: professional, direct, and approachable.

I designed a logo system and applied it to everyday business materials.

Stacked Conrad Genier CPA logo in white over a dark blue-tinted photograph of a hand signing a document: a circular C mark with a blue tail, the name in bold capitals, and a bright blue CPA Professional Corporation block.
Stacked logo, social media version

Design Approach

The identity pairs bold typography with a simple circular symbol and a restrained navy, white, and blue palette.

Logo
A compact mark remains recognizable in both small and large uses, with horizontal and stacked arrangements.
Typography
Clear sans-serif lettering gives the name presence without excess ornament.
Colour
A bright blue block around the CPA designation sets it apart from the dark foundation.
Horizontal Conrad Genier CPA logo stamped in black and blue ink on a white card, with a wooden rubber stamp resting beside it.
Horizontal logo, stamped

Applications

  • Logo and visual identity
  • Business cards and stationery
  • Exterior signage
  • Notebook and mousepad designs
  • Embossed print materials
  • Digital presentation
Conrad Genier CPA stationery set: letterhead with the horizontal logo at top and a pale blue arc at the corner, navy and white business cards, paper clips, and a pen.
Letterhead and business cards

Outcome

The identity gives the firm a consistent visual foundation across client communications and branded materials.

A navy Conrad Genier CPA fascia sign on the front of a white two-storey clapboard building with a street-level storefront.
Exterior signage on the office building

More from this project

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