Kaitlyn BeckBrand & web designer

WorkBranding, Print

Haworth Telecom: Branding & Stationery

Haworth Telecom

A refreshed identity and stationery system for client-facing communications as the company expanded its services.

Completed work
Haworth Telecom print mockup: a closed dark brochure with a light blue band, beside the same trifold opened on a white surface.

Project Overview

As Haworth Telecom expanded its services, its business materials needed a consistent and current presentation.

I worked on a refreshed identity and stationery system for client-facing communications.

A desk mockup of Haworth Telecom stationery: letterhead with a light blue top bar and wordmark, a stack of navy cards with a light blue band, and a white contact card beside them.
Letterhead and business cards

Design Approach

A navy, white, and light blue palette, readable typography, and technology-inspired details give the materials a clear visual relationship without making them difficult to use.

Identity
Modern wordmark and supporting visual elements.
Print hierarchy
Contact information and partnership details remain easy to find.
Cross-channel consistency
Digital templates extend the same system beyond printed stationery.
Haworth Telecom business cards: a white contact card in front of a navy card with a light blue edge.
Business cards

Applications

  • Business cards
  • Letterhead, envelopes, and presentation folders
  • Email signatures and digital templates
  • Logo and brand presentation files
The inside of a Haworth Telecom trifold brochure: three columns of service copy with a light blue bar along the top.
Brochure interior

Outcome

The system gives Haworth a coherent set of materials for proposals, correspondence, and day-to-day communication.

Haworth Telecom business cards: the navy logo side in front of the white contact side.
Card logo side

More from this project

Select an image to view it at full size.

  • Brochure outside mockup

  • Brochure outside

  • Brochure interior mockup